![]() Ironically, the key to gaining “buy in” and then moving people through the rest of the cycle is not what you tell them, but what you get them to tell you-and what happens in their minds in the process. ![]() The focus, central tenet, and promise of this book, “the secret of getting through to absolutely anyone,” is that you get through to people by having them “buy in.” “Buy-in” occurs when people move from “resisting” to “listening” to “considering” what you’re saying. From doing to glad they did and continuing to do.To take people from the beginning to the end of the Persuasion Cycle, you need to speak with them in a manner that moves them: □ Listen for free on Scribd (plus 1+ million other books) The Persuasion CycleĪll persuasion moves through the steps of this cycle. That’s why if you have problems listening to other people (like I have), this is the book you want to read. However, most people (including myself) don’t know how to do it. ![]() ![]() Listening is one of the most important qualities anyone can have. ![]()
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